The goal of a consistent voice is to earn a reader’s trust and establish credibility by presenting information that sounds as though it is in unison no matter where a reader clicks.
The goal of a consistent voice is to earn a reader’s trust and establish credibility by presenting information that sounds as though it is in unison no matter where a reader clicks.
Producing Spanish language content
Wording choice should show a bias toward active verbs and phasing that is not clinical, but approachable.
As a general rule, use common sense and thinking before action.