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Web Photo Guide

Photos are an opportunity to communicate with web visitors in ways other page elements can’t.

Video Optimization

Optimization can be tricky and time-consuming. This framework can help you decide what kinds of videos to focus on.

Listing of building abbreviations by campus.

Chapter 5: Summary

Summary of the influences in the field of digital content used to frame this guide.

Styles specific to the UT Health San Antonio brand.

4.8 Vanity URLs

Web addresses that are used for marketing purposes to direct readers to a specific web page.

4.7 Linking

Linking is concise and offers a powerful way to enhance the reader’s experience.

4.6 Mission message

“We make lives better”

Rule for quotes of more than two sentences or excerpts from a book, study or periodical

4.4 Bullets and lists

Examples and pointers for creating lists.

4.3 Numbering

Guidelines for Phone numbers and other numerals.

Any images that come from a non-university source must be properly credited online using the guidelines outlined by the photo source...

4.1 Headlines

The first word of a headline should be capitalized, but the other words are not capitalized unless those words are proper nouns.

Ch 2 Summary

Chapter 2 Summary

Updating...