Avoid using web addresses in body text. Linking is more concise and links offer a powerful way to enhance the reader’s experience. Use links to offer extra information that the reader can seek out, as opposed to bulking up an article with information that may not be specific to the point of the content at hand. Long URLs are not reader-friendly. Linking helps the reader comprehend the content without distracting from the material. Anchor text should be five to seven words and meaningful words should be chosen. Avoid linking to phrases such as “go to this site” or “click here”. Don’t link to the entire paragraph. This is difficult for mobile users to read and use. Bad link text:
Good link text: