4.8 Vanity URLs
Vanity URLs, or Marketing-friendly URLs (mfurls), are web addresses that are used for marketing purposes to direct readers to a specific web page. They should be easy-to-remember short phrases that are also easy to share on social media.
Contact the Web Initiatives team to set up a concise web redirect that can be used as a vanity URL. The Web Initiatives team can set up SEO tracking tools for the URL.
Sample vanity URL: www.wemakelivesbetter.com