Bullets work well in online formats because they allow bits of information to be packaged and delivered in a concise way. Use a numbered list when the information is a set of directions that must go in order by steps. Use a numbered list for a Top 10 list or a group of items packaged based on a certain number of items. Otherwise, use bullets. A space should be placed between the intro text for a set of bullets and the bullets themselves. Use a colon after the intro text. The first word after a bullet or number in a number list must always be capitalized. Exceptions should be made for brand names that employ a lower-case letter by design: iPhone. Only use a period if the bulleted item is a complete sentence. Do not use a semicolon at the end of each item. Example: