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4.4 Bullets and lists
Bullets work well in online formats because they allow bits of information to be packaged and delivered in a concise way. Use a numbered list when the information is a set of directions that must go in order by steps. Use a numbered list for a Top 10 list or a group of items packaged based on a certain number of items. Otherwise, use bullets.
A space should be placed between the intro text for a set of bullets and the bullets themselves. Use a colon after the intro text.
The first word after a bullet or number in a number list must always be capitalized. Exceptions should be made for brand names that employ a lower-case letter by design: iPhone. Only use a period if the bulleted item is a complete sentence. Do not use a semicolon at the end of each item.
Example:
- We use lists frequently.
- We use them to make copy easy to read.
- We use them in academic, research and patient care pages.